Brand Kit

Documentation Index

Fetch the complete documentation index at: https://docs.cove.trade/llms.txt

Use this file to discover all available pages before exploring further.

Everything you need to represent Cove correctly — logos, colors, typefaces, and downloadable assets.

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Logo

The Cove logo mark is a geometric shield derived from a singular block that has been softened and opened. The three distinct segments represent “coves” — protected inlets that offer shelter across different chains — while the rounded edges and deliberate negative space evoke a sense of accessibility and comfort.

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Logo Mark

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Horizontal Logo

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SVG Logos

Vector formats for pixel-perfect rendering at any size.

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Cove Buy Logo

The Cove Buy product has its own dedicated logo variant.

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Logo Spacing

To ensure our logo always remains clear and legible, maintain a clear-space area around the logo equal to the full height/width of the Logo Mark. This is the minimum clear-space required — always use more when possible.

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Color Palette

This color palette was specifically designed to align with the Cove brand strategy, which moves away from typical “meme-heavy” or “lighthearted” crypto aesthetics in favor of a confident and functional identity.

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Core Colors

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Primary Gradient

Cove’s brand colors allow for the creation of “soft but expensive-looking gradients.” These gradients add dimensionality and a sense of premium quality without becoming overly distracting.

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Typography

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Primary Typeface — Plus Jakarta Sans

Selected to bridge the gap between technical precision and human-centric design. The font’s clean lines and circular curves echo the “rounded block” philosophy of the logo. Usage:

• Headlines → SemiBold (600)
• Body copy → Regular (400) or Medium (500)

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Secondary Typeface — Roboto Mono

An anonymous and neutral coding font focused on creating a better reading experience. Usage:

• Small numerical values
• Coding visuals & code snippets
• Supplementary type

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Brand Expression

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Cove-Flow

Cove-Flow is the engine driving the visual identity. It encompasses the liquid motion of assets moving across the bridgeless void — rendered in Azure and Resolution Blue to prove that complex trades can be smooth, direct, and effortless. In motion, this energy becomes the visual heartbeat — shaping transitions and purposeful text appearances to maintain constant momentum. Closely imitating light caustics caused by flowing water, it instills video-based content with calm, seamless, yet progressive motion.

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Emboss Treatment

While the logo exists as a flat, precision-engineered SVG for core functionality, it should be embossed in all brand communications. Embossing the logo gives Cove identity a tactile, confident presence. By moving beyond flat digital trends, this treatment creates a “refined and expensive” aesthetic that signals high-end engineering.

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Noise Texture

When using gradients or blurs, a subtle noise texture softens the image while adding grit. To recreate:

1. Above your image, create a solid color layer — #4D4D4D
2. Apply noise filter at 400% strength
3. Set the blending mode to Soft Light
4. Set the opacity to around 20%

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Usage Rules